Iryna Lototskyy

A little about me

A curious mind.
An eye for the details.

Iryna Lototskyy at her desk, turning a tangled line into tidy interface cards
The person behind the pixels.

People first. Purpose always.

I’m Iryna Lototskyy, a Product & UX Designer with 5+ years of experience designing enterprise platforms, accessible interfaces, and complex workflows.

My background in healthcare shaped how I listen, explain, and design for people. At the International Association of Better Business Bureaus, I worked on business portals, consumer forms, and AI-assisted experiences, partnering with product and engineering teams to turn complex requirements into clear, usable interfaces.

I currently collaborate with Brady UX Network and Paramount Business Jets on product experiences, forms, and websites. Across projects, I focus on helping people understand their options and confidently take the next step.

Away from the screen.

I enjoy walks with my dog, watching the sunrise, and taking my camera somewhere new. I love photography, architecture, and exploring different cultures—even on a little day trip.

I also enjoy giving back to my community. I recently joined our town’s Community Emergency Response Team (CERT), supporting local police and first responders with traffic control and community events.

Iryna Lototskyy walking her dog Max, surrounded by leafy plants — illustration

Specialties

Complexity in.
Clarity out.

  • Enterprise UX
  • Accessible interfaces
  • Forms and complex workflows
  • Design systems
  • Responsive web design

Keep in touch

Let’s make things clearer.